Reinventing Virtual Events

CHAPTER 9G.A.M.E.S.™: A Powerful Formula for Nailing a Customer‐Centric Event (CCE)

If you're playing a poker game and look around the table and can't tell who the sucker is, it's you.

—Paul Newman

What makes an event customer‐centric? The most obvious answer is putting your customers at the center of the content versus your product, executives, company, or sponsors. But we've developed a proprietary framework to help you break out of your silo and do just that. It's called G.A.M.E.S.™

Why bother holding interactive events? Beyond boosting morale, engagement, happiness, and profitability, “gamification results in 14% higher scores on skill‐based assessments,” according to the University of Colorado. If you want your attendees to take away actionable learnings and skills they can apply to their roles with your software, then listen up.

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Julia invented Go‐to‐Market (GTM) Games and HYPCCCYCL to bring business‐to‐business (B2B) and e‐sports together in a new category of “customer‐centric events (CCEs).” We're not talking about Dungeons and Dragons, a pizza joust, escape the room, Bingo, or Tough Mudder. It's not video games or Metaverse either, although maybe someday it could be. All LinkedIn seems to give us in the way ...