April 2022
Beginner to intermediate
304 pages
9h 17m
English
Content preview from Revenue Operations
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Glossary
Glossary: A Periodic Table of the Building Blocks of Growth
| Building block | Definition |
|---|---|
| Account-Based Marketing (ABM) | Account-Based Marketing is a solution or set of solutions with the capability to identify anonymous website visitors, match them to contact and account profiles, and notify the appropriate person about events and signals that suggest buying intent, risks, or opportunities. |
| Account Health (and Lifetime Value) Metrics | Account Health Metrics are customized measurements of customer satisfaction, loyalty, penetration, and potential that are derived from actual engagement, transactions, usage, and activity levels using advanced analytics. |
| Account Mapping | Account mapping is the process of cataloging, grouping, organizing, and profiling the people that work at a particular target account and matching them with customer engagement data from the different sales and marketing systems they work with from inside and outside your business. Account mapping is central to key account management, cross-sell, and account-based marketing program execution. |
| Agency Partners | Agency partners are business partners who support marketing programs with selling content, program execution, and the deployment of paid, earned, and owned media targeting accounts and prospects. |
| Artificial Intelligence (AI) | Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. Specific applications of AI include expert systems, ... |
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.