April 2022
Beginner to intermediate
304 pages
9h 17m
English
Content preview from Revenue Operations
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Index
- Note: Page references in italics refer to figures and tables.
- Accountability:
- Commercial Leadership and, 42–43, 59, 236, 237
- investment returns and, 225
- Account-Based Marketing (ABM), 20, 40, 54, 125, 126
- Account coverage, 127
- Account health & lifetime value metrics, 98, 135, 136, 137, 140–142
- Account management, 98, 147, 148, 149, 150, 152
- Account mapping, 202
- Account priorities, advanced analytics and, 50
- Account structures, organizing data around, 144
- Adams, Tamara, 49, 65
- Adamson, Brent, 21, 24, 136
- Adler, Meir, 58
- Advanced analytics, 90, 117, 146
- Account-based Marketing program and, 203
- commercial insights and, 91
- creating better measures with, 140–142
- creating business impact with, 178–179
- personalizing selling content, 208
- pricing, proposal development, solution packaging, and, 171–173
- real-time data-driven selling and, 207
- revenue cycle insights, 199, 199
- sales force allocation decisions, 166, 167–168
- AI for Business Specialization online executive curriculum, 176
- Airbnb, 12
- Algorithmic models and planning simulations:
- Algorithmic segmentation, targeting, and coverage modeling, 166
- Algorithmic selling, 22
- Allego, 159
- Altshuller, Marc, 169, 186
- Amazon, 20, 174
- American Airlines, 13
- Analytics@Wharton, xviii, 176
- Apple, 13
- Apptus, 172
- Artificial Emotional Intelligence (AEI), advances in, 112
- Artificial Intelligence (AI), 90, 97, 104, 146
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.