Revenue Operations

References

1.  1 The Modern Marketing Mix, Marketing Accountability Standards Board, Available at: https://www.forbes.com/sites/forbesinsights/2019/04/15/how-transparent-is-your-marketing-spend/#27174a0d3ad1
2.  2 Kelly, Bob, “Unlocking CRMs Value,” The Sales Management Association, April 2020, Available at: https://salesmanagement.org/blog/crms-triumph-of-hope-over-experience/
3.  3 AI Summit Industry Insights Report 2020. Forbes survey of 1,093 initial responses. Available at: https://intuitive-design.foleon.com/knect365/ai-summit-insights-report-2020/home/
4.  4 The CMO Survey, Duke Fuqua School of Business, Survey of 2,818 marketers, 2021, available at: https://cmosurvey.org/
5.  5 Reibstein, David, Iyengar, Raghu, and Diorio, Stephen, Markets in Motion, Wharton Business School survey of 352 senior marketing executives, April – June 2020. Available at: https://www.revenueenablement.com/markets-in-motion/
6.  6 Hanssens, Dominique, “Empirical Generalizations About Marketing's Impact,” The Marketing Sciences Institute, 2015, Available at: https://www.msi.org/books/empirical-generalizations-about-marketing-impact-2nd-ed/
7.  7 “Real-Time Marketing Accountability: How High-Performing Marketers Are Supporting Strategic Growth Decisions With Real-Time Voice of the Customer Data and Insights,” a quantitative research survey of 500 global marketing executives by Forbes, 2018. Available at: http://35.196.99.151/cmo-practice/real-time-marketing-accountability/
8.  8 Edeling, Alexander and Fischer, Mark, ...