April 2022
Beginner to intermediate
304 pages
9h 17m
English
Content preview from Revenue Operations
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Acknowledgments
We are grateful to the many people who took the time to share their thoughts and experiences with us. So many people helped us along the way who have our heartfelt thanks, and that list inevitably goes far beyond the people listed here. The leading minds in the science of growth from business, academia, consulting, technology, and association worlds participated in and supported this work.
That starts with all the executives and CXOs who graciously provided such detailed insight, anecdotes, and stories. Your real-world experience is the backbone of Revenue Operations. This includes the ongoing advice and real-world perspective from our network of executives who have led Fortune 500 sales and marketing organizations, including: Toni-Clayton Hine (EY), David Edelman (Aetna), Peter Horst (Hershey), Denise Karkos (Sirius XM), Shannon LaPierre (Stanley), David Master (Janus Henderson), Mike Marcellin (Juniper Networks), Jaime Punishill (Lionbridge), Steve Shannon (Kia Motors), and Connie Weaver (The Equitable). A big “thank you” to the hundreds of other executives we spoke with who are out there fighting to add science to the art of growth. This book is anchored by research, lessons, and insights from leaders of Analytics@Wharton at the Wharton School of Business, including Professors Eric Bradlow, Kartik Hosanagar, Raghu Iyengar, Leonard Lodish, David Reibstein, and Abraham Wyner.
We loved learning from several leading academics in the science of growth over the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.