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Salesforce CRM Administration Handbook
book

Salesforce CRM Administration Handbook

by Krzysztof Nowacki, Mateusz Twarożek
April 2024
Intermediate to advanced content levelIntermediate to advanced
328 pages
9h 20m
English
Packt Publishing
Content preview from Salesforce CRM Administration Handbook

5

Objects in Salesforce

In this chapter, we will focus on what is exceptionally important in the Salesforce structure, namely objects. As I mentioned earlier, Salesforce may remind you of Microsoft Excel, and I believe this software can be dubbed the precursor to most CRMs worldwide. So, if we draw a comparison to Excel, the object discussed in this chapter is akin to a spreadsheet. It’s the place where we keep our columns and rows of data. This is a structure that enables data storage. That’s what an object is, and that’s the end of it. Of course, I am joking – this is just the beginning. In this chapter, you will learn the differences between standard and custom objects, as well as what junction and external objects are.

I invite you to the ...

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Publisher Resources

ISBN: 9781835085691