Index

A

accuracy of Facebook data, 196-198

Active Users chart, in Facebook Insights, 201

Activity area, in Facebook Insights, 207-208

Ads. See Facebook Ads

advertising. See also Facebook Ads; Facebook Deals; promotion

spam, avoiding sending, 191

terminology, 170-173

tracking. See also Facebook Insights

accuracy of Facebook data, 196-198

importance of, 195-196

wastage, avoiding, 158-160

AdWords. See Google AdWords

age targeting, in Facebook Ads, 166

Amazon.com, 81

Facebook presence of, 22-23

fan page contents, 19-22

number of fans, 13

analytics. See Facebook Insights

apps

adding to fan pages, 103-104

finding, 43-51

installing, 50-51

availability of business names, checking, 88-90

B

BATCS (Business and Technical Communications Services), 56-57 ...

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