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About This Book
Who This Book Is For
What Do I Need to Use This Book?
Conventions Used in This Book
1 Introducing Facebook for Business
Why Facebook Is So Popular
Why Your Business Should Be on Facebook
Comparing Personal and Business Facebook Pages
Your Personal Facebook Page
Examining a Facebook Fan Page for Business
Understanding How a Big Business Uses Facebook
2 Setting Up a Business-Friendly Profile Page
What Makes a Personal Page Business-Friendly?
Creating a Business-Only “Personal” Page
Signing Up for Facebook
Editing Your Profile
Changing Privacy Settings
Sharing Your Status
3 Finding and Installing Apps
Choosing Apps for Business and Pleasure
Looking for ...