CHAPTER 2Analysis/SWOT Assessment
Proper analysis and assessment positions you to develop effective strategies that strengthen your competitive advantage and increase the likelihood of personal and organizational success. Spending quality time in this disciplined analysis process will provide focus and precision when it is time to evaluate prospective targets.
What Is a SWOT Analysis?
A SWOT analysis, or SWOT matrix, is a structured planning process that evaluates strengths, weaknesses, opportunities, and threats relevant to a project or business venture.
Seller, Know Thyself!
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