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Sandler Enterprise Selling: Winning, Growing, and Retaining Major Accounts
book

Sandler Enterprise Selling: Winning, Growing, and Retaining Major Accounts

by David Mattson, Brian Sullivan
April 2016
Beginner to intermediate
272 pages
3h 35m
English
McGraw-Hill
Content preview from Sandler Enterprise Selling: Winning, Growing, and Retaining Major Accounts

STAGE 1

Territory & Account Planning

Understand the process for developing business planning strategies to meet sales objectives in two key areas: territory planning and account planning.

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A lot has to happen before you reach out to a prospect or client about a specific enterprise opportunity. The critical first step, of course, is planning.

In chapter 1, Market Understanding, you’ll focus on how to get to know your market better than anyone.

In chapter 2, Analysis/SWOT Assessment, you’ll develop an understanding of the best ways to do what you do best.

In chapter 3, Client/Prospect Profile Development, you’ll categorize your enterprise opportunities ...

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Publisher Resources

ISBN: 9781259643255