December 2014
Intermediate to advanced
576 pages
20h 1m
English
book
Scenario-Focused Engineering: A toolbox for innovation and customer-centricity
by Austina De Bonte, Drew Fletcher
Content preview from Scenario-Focused Engineering: A toolbox for innovation and customer-centricity
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Chapter 9. Observing customers: Getting feedback
Congratulations. You’ve completed your first iteration of the Fast Feedback Cycle and built something that you expect will delight your customers. Now you repeat the cycle, and it’s time to check in again with customers. It’s time to find out what customers think of your ideas. It’s time for you to be objective and listen to what they have to say.
This chapter returns to the first stage of the Fast Feedback Cycle, “Observe.” In Chapter 5, “Observing customers: Building empathy,” we explored generative ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.