December 2014
Intermediate to advanced
576 pages
20h 1m
English
book
Scenario-Focused Engineering: A toolbox for innovation and customer-centricity
by Austina De Bonte, Drew Fletcher
Content preview from Scenario-Focused Engineering: A toolbox for innovation and customer-centricity
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Appendix E. Desirability Toolkit
The table below lists the words used on the product-reaction cards described in the sidebar “Desirability Toolkit” in Chapter 9, “Observing customers: Getting feedback.”
The Desirability Toolkit was developed by Joey Benedek (joeyb@microsoft.com) and Trish Miner (trishmi@microsoft.com). You can find more information about the toolkit in their paper Measuring Desirability, at http://www.microsoft.com/usability/UEPostings/DesirabilityToolkit.doc. If you use these cards for your own research, please contact Joey or Trish and let them know how the cards work for you. We are very interested in your experience so that ...
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