Scenario-Focused Engineering: A toolbox for innovation and customer-centricity

Foreword

As a leader of a large organization, I know that change is hard. Systems are built up over many years to prescribe the what and how of things. Organizational structure, design artifacts, and processes are all put in place with good intentions. Each individual decision is often the right one, but the cumulative effect can lead to interesting traps.

You might find yourself in a place where, despite your best intentions and years of wisdom, you and your organization have lost sight of what’s most important to your customers. Worse, even when you find out what’s important, your processes can be so rigorous that they thwart common sense. You still end up shipping a bad product.

After finding ourselves in just such a position in late 2011, ...