September 2008
Intermediate to advanced
672 pages
21h 26m
English
book
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site, Second Edition
by Mike Moran, Bill Hunt
Content preview from Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site, Second Edition
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Chapter 5 Identify Your Web Site's Goals
So why are you trying to attract search traffic anyway? Every reader of this book will have a slightly different answer to that question, because each Web site has an intrinsic purpose, one that your search marketing efforts must support. In Chapter 4, “How Searchers Work,” we examined the motivation of searchers, but in this chapter we are examining your motivations as a search marketer. Every Web site needs to drive traffic, but there are many different reasons for doing so. Your site might be selling online, or gathering contact information for offline follow-up, or maybe just generating market awareness. Your organization's site could also be focused on something else entirely.
No matter your goals, ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.