September 2008
Intermediate to advanced
672 pages
21h 26m
English
book
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site, Second Edition
by Mike Moran, Bill Hunt
Content preview from Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site, Second Edition
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Chapter 17 Optimize Your Web Site Search
If you knew you had a heavily trafficked page on your Web site that disappointed two-thirds of your customers, you'd fix it, right? Well, chances are that you do: It's your site search results page. Searchers using the typical Web site search facility find what they are looking for just 34 percent of the time. When compared to the success people experience using Google and other Internet search engines, it's no wonder that searchers are expecting more from your site search facility.
You're probably expecting more, too. More sales. More leads. More people buying what you are selling, whatever that is. In the early days of Web commerce, we were appalled to find that 50 percent of shoppers abandoned their ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.