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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site, Second Edition by Bill Hunt, Mike Moran

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Chapter 17 Optimize Your Web Site Search

If you knew you had a heavily trafficked page on your Web site that disappointed two-thirds of your customers, you'd fix it, right? Well, chances are that you do: It's your site search results page. Searchers using the typical Web site search facility find what they are looking for just 34 percent of the time. When compared to the success people experience using Google and other Internet search engines, it's no wonder that searchers are expecting more from your site search facility.

You're probably expecting more, too. More sales. More leads. More people buying what you are selling, whatever that is. In the early days of Web commerce, we were appalled to find that 50 percent of shoppers abandoned their ...

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