Chapter 13 Attract Links to Your Site

Suppose that you open an e-mail that has a link in it to a news story on the Web. You click it, and read the headline of the story: “Senator Possibly Implicated in Voter Fraud.” You read the story, assessing its credibility. Would the story be credible if it were from the Web site of NBC News? The Washington Post? The Drudge Report? The National Enquirer? Some blogger you have never heard of? You are unlikely to give the same credence to that report regardless of the source, because not all sources have the same reputation in your mind. Now understand, some people might have a higher opinion of some sources of information than you do, and regardless of anyone's opinion, even the source held in the lowest ...

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