Selfish, Scared and Stupid: Stop Fighting Human Nature And Increase Your Performance, Engagement And Influence
by Dan Gregory, Kieran Flanagan
ABOUT THE AUTHORS
Dan Gregory and Kieran Flanagan are behavioural researchers and strategists and the founders of The Impossible Institute™, an innovation and engagement think-tank founded ‘to make what’s not … possible!’
Their specialisation is human behaviour and belief systems — our motives, our drives, the things that make us buy and the things that make us buy in.
Over the past 25 years they have helped develop new product lines for Coca-Cola and Unilever, invented new media formats for Murdoch Magazines, created interaction systems for categories as diverse as fast-food chains and government departments, and launched internal and external engagement campaigns for companies as varied as News Ltd, Vodafone and MTV.
They have also worked as directors and lecturers at Australia’s premier creative school, AWARD, lectured at the Miami Ad School, taught postgraduate students at Macquarie University, Sydney and the University of Sydney as well as privately coaching and mentoring CEOs and non-executive board members.
Dan and Kieran are also captivating speakers whose business acumen is matched by a rapier wit and rare human insight — skills that Dan puts to great use in front of 1.4 million viewers as a regular on ABC TV’s Gruen Planet.
Their mission is to turn Impossible Thinking™ into an epidemic.
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