Selfish, Scared and Stupid: Stop Fighting Human Nature And Increase Your Performance, Engagement And Influence
by Dan Gregory, Kieran Flanagan
PART IIThink selfish
‘At last,’ you say, ‘someone is telling me something I’ve longed to hear!’ However, thinking selfish is not about ‘me, me, me’. Rather, it refers to understanding that we all filter through some understandably selfish prejudices that are key to motivating people and creating engagement.
Tell me WIIFM
If you want me to care, show me how what is important to you aligns with what is important to me.
Offer a reward
We are all, to some extent, motivated by the famous ‘carrot and stick’ equation. However, rewards are not always what we expect and they don’t always elicit precisely the responses we would like.
Make it enjoyable
After years of telling our staff, our children, our communities and just about anyone who will listen, to work harder, behavioural research is starting to understand how we might make play more productive.
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