CONTENTS
EVERYTHING IS SELLING—EVERYONE SELLS
2 CARING CAN BE A LEARNED SKILL
SELLING THE HUG YOUR CUSTOMERS WAY: FIVE STAGES PLUS ONE FOR GOOD MEASURE
3 THE FIRST STAGE: MAKING THE CONNECTION
4 THE SECOND STAGE: DECODING THE MISSION
5 THE THIRD STAGE: SHOW AND SHARE
6 THE FOURTH STAGE: ALLOWING THE BUY
7 THE FIFTH STAGE: THE KISS GOODBYE
8 THE EXTRA STAGE: ONE FOR GOOD MEASURE
10 IMAGINE THE DIFFERENCE IF EVERYONE HUGGED . . . WOULDN’T IT BE NICE?
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