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Selling to The New Elite
book

Selling to The New Elite

by Stephen KRAUS, James TAYLOR, Doug HARRISON, Chip BESIO
February 2011
Intermediate to advanced
272 pages
4h 3m
English
AMACOM
Content preview from Selling to The New Elite

About the Authors

Jim Taylor, Vice Chairman of Harrison Group, is among the country’s most respected marketing and branding consultants and has sold billons of dollars in professional services during his career. At Harrison Group, Jim directs syndicated research, consulting projects, and services to customers in the luxury, real estate, and financial services categories. Jim’s current clients include American Express and American Express Publishing, Chanel, Gucci, Bombardier/Flexjet, Montage Hotels, Dividend Capital Corp., UBS Private Wealth Management, Keeneland Farms, Fairmont Hotels, and Neiman Marcus, with active engagements covering targeting, brand strategy, market structure, sales forecasting, and concept development and ratification. ...

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Publisher Resources

ISBN: 9780814416532