Notes
Chapter One:The Desire to Acquire
1. Dr. Brosnan, quoted in Charles Q. Choi, “Chimps Act Like Humans: Mine! Mine! Mine!” LiveScience, posted October 8, 2007, at http://www.livescience.com/animals/071008-chimp-endowment.html; accessed September 7, 2010. The research by Dr. Brosnan and her colleagues was published in “Endowment Effects in Chimpanzees,” Current Biology 17 (2007): 1704–7; see http://www.cell.com/current-biology/abstract/S0960-9822(07)01915-X.
2. John Dawes, “Price Changes and Defection Levels in a Subscription-Type Market,” Journal of Services Marketing 18, no. 1 (2004): 35–44.
3. For a definitive history of sales in America, see Walter Friedman, Birth of a Salesman (Cambridge, Mass.: Harvard University Press, 2005).
4. For ...
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