February 2011
Intermediate to advanced
272 pages
4h 3m
English
Content preview from Selling to The New EliteBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Notes
Chapter One:The Desire to Acquire
1. Dr. Brosnan, quoted in Charles Q. Choi, “Chimps Act Like Humans: Mine! Mine! Mine!” LiveScience, posted October 8, 2007, at http://www.livescience.com/animals/071008-chimp-endowment.html; accessed September 7, 2010. The research by Dr. Brosnan and her colleagues was published in “Endowment Effects in Chimpanzees,” Current Biology 17 (2007): 1704–7; see http://www.cell.com/current-biology/abstract/S0960-9822(07)01915-X.
2. John Dawes, “Price Changes and Defection Levels in a Subscription-Type Market,” Journal of Services Marketing 18, no. 1 (2004): 35–44.
3. For a definitive history of sales in America, see Walter Friedman, Birth of a Salesman (Cambridge, Mass.: Harvard University Press, 2005).
4. For ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.