February 2013
Beginner
224 pages
4h 29m
English
Content preview from Selling to Win, 4th Edition
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Agreat deal of nonsense is talked about selling and the people involved in it. There is also a great deal of justified frustration among disillusioned customers. So let me begin by clarifying some of the misconceptions before highlighting the genuine customer grievances.
Let’s first agree the majority of people like buying. They don’t like being sold to unless it is done really well, in which case they were not really sold to but helped to make a good purchase decision.
Selling in all honesty has to be the oldest profession. Yet still to this day there are many people who argue forcibly that some people are natural salespeople. I actually believe that everybody is born a salesperson, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.