Richard Denny is something of a legend in the sales world. He is a man who knows his subject and communicates it with enthusiasm. As one of the millionaire’s mentors at the Entrepreneurs’ Business Academy, his sales skills and business wisdom are helping a new generation of start-ups and business owners to make a success of their businesses. Richard understands that selling is a skill that must be learned, like any other – though it can take practice to do it well. This bestselling book, Selling to Win, is full of the wisdom of someone who has walked the talk and succeeded, so it’s my pleasure to contribute a foreword to this new edition.
I have met many people who have a great passion for their business but who seem to think they can ...
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