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Selling to Win, 4th Edition
book

Selling to Win, 4th Edition

by Richard Denny
February 2013
Beginner
224 pages
4h 29m
English
Kogan Page
Content preview from Selling to Win, 4th Edition

Preface

When I was initially approached to write a book on selling, although honoured, I was extremely dubious. My own business library contains hundreds of business books and I have to confess I have only read a handful from cover to cover, but I have also benefited in numerous ways from the information gathered from my library, though my style has been to dip in, speed read and pick out the guidance I was seeking.

I therefore decided on the back of that invitation to write a book that people would really want to read from cover to cover, and be able to dip in and dip out of, a book that would make a major contribution to an individual’s success and a book that would last for years. Well, Selling to Win has now been in print for 25 years, with ...

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Publisher Resources

ISBN: 9780749466312