When I was initially approached to write a book on selling, although honoured, I was extremely dubious. My own business library contains hundreds of business books and I have to confess I have only read a handful from cover to cover, but I have also benefited in numerous ways from the information gathered from my library, though my style has been to dip in, speed read and pick out the guidance I was seeking.
I therefore decided on the back of that invitation to write a book that people would really want to read from cover to cover, and be able to dip in and dip out of, a book that would make a major contribution to an individual’s success and a book that would last for years. Well, Selling to Win has now been in print for 25 years, with ...
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