Shoot, Edit, Share

Shoot, Edit, Share

by Kirsten Johnson, Jodi Radosh
Released September 2016
Publisher(s): Routledge
ISBN: 9781317444268

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Book description

Shoot, Edit, Share is an interactive, accessible introduction to video production techniques, concepts, and terminology. With the increasing availability of affordable video equipment, many students and professionals need to learn the basics of video production without being overwhelmed by technical details and equipment lists. Covering preproduction, production, editing in post, and distribution, this book shows you how to produce video quickly and effectively for a range of clients, from commercial firms to community service organizations.

Key features include:

  • A companion website including video interviews with professionals that demonstrate and reinforce techniques covered in the book;

  • Service-learning exercises that engage readers in real-world learning experiences, encouraging them to interact with their communities and new clients;

  • Clear, easy to follow and heavily illustrated guides for all of the equipment and processes that go into video production;

  • Focus on creating stories for a target audience, and building convincing and engrossing narrative through videos;

  • A thorough breakdown of all the techniques needed in post-production, through editing, well-designed graphics, and quality sound;

  • A best-practices guide to viral videos, sharing video content online and increasing its exposure on social media sites;

  • QR codes throughout the book, that when scanned, demonstrate video techniques and concepts related to what was read.

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. Acknowledgments
  6. Chapter 1: Getting Started
    1. Phase 1: Preproduction
      1. Visual Storytelling
      2. The Treatment
      3. Media Audit
      4. Other Preproduction Activities
    2. Phase 2: Production
      1. Which Is Better–Shooting in the Field or in the Studio?
    3. Phase 3: Postproduction and Distribution
      1. Types of Evaluation
      2. Ways to Conduct Evaluation
    4. Production Process Checklist
      1. Follow These 7 Steps to Ensure a Successful Production
    5. Activities–Put Your Learning into Action!
    6. Appendix 1: Media Audit Example
    7. Appendix 2: Video Survey
  7. Chapter 2: Studio Production
    1. Studio Positions
      1. Floor Director Cues
    2. Control Room
      1. Video Switcher
    3. Director
      1. Directing Cues
    4. Three-Point Lighting
      1. Lights
    5. Floor Plan
    6. Directing Checklist
      1. Follow These 6 Steps to Make Sure You’re Ready to Direct Your Production
    7. Activities–Put Your Learning into Action!
  8. Chapter 3: The Camera
    1. Parts of the Camera
    2. Types of Shots
      1. Sequence of Shots
      2. Other Types of Shots
    3. Breaking Action Down
    4. Camera Movements
    5. Camera Features
      1. White Balancing
      2. Neutral Density Filter
      3. Iris
      4. Critical Focusing
    6. Shooting Great Video Checklist
      1. Follow These 4 Steps to Make Sure the Video You Shoot Looks Great
    7. Activities–Put Your Learning into Action!
  9. Chapter 4: Sound
    1. Types of Microphones
      1. Wireless Microphones
      2. A Note about Wind
    2. Pickup Patterns
    3. Audio Board
      1. Monitoring Sound
      2. Audio Connectors
    4. Audio Production Checklist
      1. Follow These 4 Steps to Make Sure You Record Great Audio for Your Production
    5. Activities–Put Your Learning into Action!
  10. Chapter 5: Telling a Story
    1. Know Your Target Audience
    2. What's the Focus of Your Story?
    3. "Tell-a-Friend orTell-Your-Mom" Method
    4. Tell Your Story through People
    5. 5 Ws and H–Who, What, Where, When, Why, and How?
    6. Write to the Video–Show, Don't Tell
    7. Using Sequences to Tell Stories
      1. The Five-Shot Rule
    8. Use Sound–Get Good Clean Sound; Short Compelling Sound Bites; and Nat (Natural) Sound
      1. Good Clean Sound
      2. Short, Compelling Sound Bites
      3. Nat Sound
    9. Keep Your Story As Short As Possible
      1. A Strong Open and Close
    10. Tools to Plan Your Story
      1. Scripting
      2. Storyboarding
    11. Storytelling Checklist
      1. Follow These 8 Steps to Make Sure You're Ready to Tell a Great Story
    12. Activities–Put Your Learning into Action!
    13. Appendix 1: Sample One-Column Script
    14. Appendix 2: Sample News Script
    15. Appendix 3: Sample Documentary Script
    16. Appendix 4: Sample Two-Column In-Studio Production Script
    17. Appendix 5: Sample Shot List
  11. Chapter 6: Shooting Video and Field Production
    1. The Tripod
      1. Tripod Tips
    2. Composition and Framing
      1. Balance
      2. Rule of Thirds
      3. Headroom
      4. Noseroom
      5. Leadroom
      6. Frame within a Frame
      7. Cutaways
      8. Jump Cuts
      9. Backgrounds
    3. Shots That Help Tell the Story
    4. Exterior vs. Interior Shooting
      1. Outdoors
      2. Indoors
    5. Shooting Video and Field Production Checklist
      1. Follow These 6 Steps to Shoot Great Video
    6. Activities–Put Your Learning into Action!
  12. Chapter 7: Nonlinear Editing
    1. Time Code
      1. What Is a Frame?
      2. Frame Rate
    2. Logging Video
      1. Logging Interviews
    3. Editing
      1. The Interface
    4. Types of Edits
      1. Insert Edits
      2. Overwrite Edits
    5. Matching Pictures to Words
    6. Continuity
      1. Axis of Action
      2. Lighting Continuity
      3. Subject Appearance Continuity
      4. Audio Continuity
      5. Jump Cuts
      6. Cutting on the Action
      7. Flash Frames
    7. Use of Computer Generated Effects
    8. Editing Your Audio
      1. Use of Music
      2. Crossfades
      3. Natural Sound
      4. Displacing Audio
      5. Layering Sound
    9. Editing Checklist
      1. Follow These 8 Steps to Make Your Editing More Efficient and Smooth
    10. Activities–Put Your Learning into Action!
  13. Chapter 8: Graphics
    1. Types of Graphics
      1. Fullscreens
      2. Lower Third Supers
      3. Crawls
      4. Over-the-Shoulder Graphics
    2. Key Design Principles
      1. Aspect Ratio
      2. Essential Area
      3. Color
      4. Readability
      5. Typography
      6. Consistency
    3. Chroma Key
      1. Virtual Sets
    4. Branding
    5. Graphics Checklist
      1. Follow These 4 Steps to Make Sure You Design Great Graphics for Your Production
    6. Activities–Put Your Learning into Action!
  14. Chapter 9: Online and Viral Video
    1. Shooting for the Small Screen
      1. Have a Hook
      2. Short and Simple Storytelling
      3. Capture Lots of Close-Ups
      4. Limit Motion and Effects
      5. Use a Tripod and a Microphone
    2. Successful Social Media Campaigns with Videos
      1. Dove Real Beauty Campaign: "The Dove Real Beauty Sketches" (2013)
      2. The Amyotrophic Lateral Sclerosis (ALS) "Ice Bucket Challenge" (2014)
      3. Under Armour "I Will What I Want" (2014)
      4. McDonald's Super Bowl 2015 "Pay with Lovin'" (2015)
      5. Wrigley's Extra Gum: "The Story of Sarah and Juan" (2015)
    3. What Is a Viral Video?
    4. Examples of Viral Videos in Different Categories
      1. Documentary: "Kony 2012" by Invisible Children, Inc. (2012)
      2. Music Video: "Gangnam Style" by PSY (2012)
      3. Performances: "The Evolution of Dance" by Judson Laipply (2006)
      4. Everyday Life Event with People: "Charlie Bit My Finger–Again!" (2007)
      5. Everyday Life Event with Animals: "Sneezing Baby Panda" (2006)
    5. Tips for Getting Your Video to Go Viral
      1. V–Very Engaging
      2. I– Informative and Inspirational
      3. R–Really Short and Simple Storytelling
      4. A–Active Promotion
      5. L–Likeable Message
    6. Compression
    7. Online and Viral Video Checklist
      1. Follow These 5 Steps to Shoot a Great Online Video for Small Screen Viewing
    8. Activities–Put Your Learning into Action!
  15. Image Credits in Order of Appearance
  16. Index

Product information

  • Title: Shoot, Edit, Share
  • Author(s): Kirsten Johnson, Jodi Radosh
  • Release date: September 2016
  • Publisher(s): Routledge
  • ISBN: 9781317444268