Know Your Target AudienceWhat's the Focus of Your Story?"Tell-a-Friend orTell-Your-Mom" MethodTell Your Story through People5 Ws and H–Who, What, Where, When, Why, and How?Write to the Video–Show, Don't TellUsing Sequences to Tell StoriesThe Five-Shot RuleUse Sound–Get Good Clean Sound; Short Compelling Sound Bites; and Nat (Natural) SoundGood Clean SoundShort, Compelling Sound BitesNat SoundKeep Your Story As Short As PossibleA Strong Open and CloseTools to Plan Your StoryScriptingStoryboardingStorytelling ChecklistFollow These 8 Steps to Make Sure You're Ready to Tell a Great StoryActivities–Put Your Learning into Action!Appendix 1: Sample One-Column ScriptAppendix 2: Sample News ScriptAppendix 3: Sample Documentary ScriptAppendix 4: Sample Two-Column In-Studio Production ScriptAppendix 5: Sample Shot List