March 2010
Intermediate to advanced
224 pages
5h 24m
English
book
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
by Jagmohan Raju, Z. John Zhang
Content preview from Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
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Contents
Introduction: Fingerprints of the Invisible Hand
Chapter 1. “Pay As You Wish” Pricing
Chapter 2. Why the Best Things in Life Are Free
Chapter 3. The Art of Price Wars
Chapter 5. The Automatic Markdown
Chapter 6. Name Your Own Price
Chapter 7. Subscribe and Save: Pricing for Marketing Profitability
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.