March 2010
Intermediate to advanced
224 pages
5h 24m
English
book
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
by Jagmohan Raju, Z. John Zhang
Content preview from Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
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About the Authors
Professor Jagmohan S. Raju is the Joseph J. Aresty Professor at the Wharton School and the Chair of the Marketing Department. He is also the Executive Director of the Wharton-Indian School of Business partnership. Before becoming an academic, Professor Raju worked with the Tata Administrative Service and Philips India Ltd.
He has a Ph.D., M.S., M.A. Stanford University; an MBA from IIM, Ahmedabad; and a BTech from IIT Delhi. He was recognized for the best academic performance in his class for each of the two years he studied at IIM Ahmedabad, a merit scholarship at IIT Delhi, and the President’s Gold Medal at Punjab Public School, Nabha.
Professor Raju is the past Marketing Editor of Management Science and the Past President ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.