March 2010
Intermediate to advanced
224 pages
5h 24m
English
book
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
by Jagmohan Raju, Z. John Zhang
Content preview from Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
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Acknowledgments
An old Chinese saying has it that to be a scholar, you must read ten thousand books and travel ten thousand miles. We must have accomplished both a long time ago. However, only in recent years did we realize that we are so indebted to many scholars who had written the ten thousand books that we should repay the debt by contributing one. This urge has grown in recent years as the pricing classes we have taught for more than a decade have grown in popularity. Altogether, we must have taught pricing to four or five thousand people—from undergraduates, MBAs, and EMBAs, to professionals and business executives, both here in the U.S. and in other countries.
Writing this book has been a labor of love for us. In every chapter, we were ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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