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out for in your own store. Of course some customers will also happily give
you a rundown of what it is that attracts them to the particular store you
are in, and that’s extra useful.
Street Time
As a consultancy we do a cracking version of exactly this process: we
send teams of senior retailers, each clutching a twenty-pound note, out
into shops. We call this programme ‘Street Time’ and those retailers are
targeted with visiting a selected set of stores and reporting back on them.
They talk to staff (we’ve had at least a dozen staff hired by our clients after
having had great in-store conversations), ...