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Smart Retail, 3rd Edition
book

Smart Retail, 3rd Edition

by Richard Hammond
March 2011
Intermediate to advanced
240 pages
6h 27m
English
Pearson Business
Content preview from Smart Retail, 3rd Edition
pa r t o n e – y o u
20
out for in your own store. Of course some customers will also happily give
you a rundown of what it is that attracts them to the particular store you
are in, and that’s extra useful.
Street Time
As a consultancy we do a cracking version of exactly this process: we
send teams of senior retailers, each clutching a twenty-pound note, out
into shops. We call this programme ‘Street Time’ and those retailers are
targeted with visiting a selected set of stores and reporting back on them.
They talk to staff (we’ve had at least a dozen staff hired by our clients after
having had great in-store conversations), ...
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Publisher Resources

ISBN: 9780273744542