March 2011
Intermediate to advanced
240 pages
6h 27m
English
Content preview from Smart Retail, 3rd Edition
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pa r t t w o – t e a m
50
And customers appeared to begin to notice that those businesses run on
the principles of JFDI weren’t nice places to shop. Customers aren’t stupid:
they might not be able to define what it is that they notice in a JFDI-led
store, but it does affect them.
This effect is just one very good reason to invest in and show respect for
your staff. Forget even the straightforward cost benefits of keeping your
staff longer; the simple reality is that teams built on respect and passion
ultimately bring more profit into your business. Teams built on fear and
unreasonable pressure do often create short-term sales gains ...
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