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APPENDIX II
Take-action time
Smart Retail is all about the practical. I urge you, please, have a crack at this
little personal exercise which is designed to get you started on the route to
change. I like selling lots of books but that process is only really rewarding
when I hear that readers have actually used them to make positive moves
forward. This exercise is a cracking way to kick-start that.
Quickly write down the answers to these four questions. Do it automati-
cally, without over-thinking it. Try to keep writing continuously without
pausing. Once you’ve done that then you can go back over them and do
some trimming and tidying. Tackling this exercise this way helps you to be
more honest and more practical in your choices.
What ...