March 2011
Intermediate to advanced
240 pages
6h 27m
English
Content preview from Smart Retail, 3rd Edition
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pa r t t h r e e – c u s t o m e r
140
messages on Twitter are called, I know, I know) – those happies and sads
are then used to generate a dynamic meter at the top of the page showing
how happy, or otherwise, ASOS customers are. The feedback isn’t costing
ASOS much more than the cost of maintaining the website and it gives them
immediate insight into how customers feel about them.
Reaching customers – traditional methods
Radio
Radio is a great medium. It’s very cost-effective and you can paint any
image you want with words. Often big and shouty words work best.
Plenty of stations will help you to create your advert. Each sta ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.