Chapter 15 Simulation and Sketching

There is a moment in nearly every project when someone asks, “Wait, what are we making, again?” That moment may be scary for the project lead (“Wait, you don’t know?”), but the discussion that can follow is actually productive. It is in situations of insufficient communication and product definition that team members have no doubts about what they are making. It is just that everyone is making something different.

Repeatedly examining and refining the whole team’s understanding of the experience goals and methods to achieve them builds a shared definition of the project. As the team describes the experience they are creating — what their project will do, and how — they generate a common vision that goes ...

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