December 2015
Beginner to intermediate
350 pages
7h 19m
English
book
Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media
by Matthew Ganis, Avinash Kohirkar
Content preview from Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social MediaBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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A. Case Study
Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.
—Chinese Proverb
In this appendix, we put all of the previous thoughts and discussions to use in a case study format. From May 11–13, 2015, IBM held one of its largest conferences titled “IBMAmplify.” This event focusing on marketing, analytics, selling, and fulfillment was designed especially for IBM Commerce clients. Our hope was that with over 3,000 attendees encompassing 20 tracks and more than 200 sessions, the amount of information (and hopefully opinions) shared there would be substantial, and we might be able to derive some interesting insights from this conference. According to the marketing material for this event, “Everyone ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.