Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media
by Matthew Ganis, Avinash Kohirkar
8. Fishing in a Fast-Flowing River
The value of a moment is immeasurable. The power of just ONE moment can propel you to success and happiness or chain you to failure and misery.
—Steve Maraboli [1]
This chapter delves into the concept of real-time and near real-time data analysis. We look at it from a few perspectives. For example, we look at real-time tweets during a televised presidential debate, and analysis of data in what we call near real time (think of feedback from attendees at a live conference), or any simple yet powerful analytics that can be computed and presented in a short timeframe for analysis despite the limited amount of time afforded for analysis.
There are two main reasons to consider analytics systems when dealing with evolving ...
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