10. Rivers Run Deep: Deep Analysis
There is nothing so terrible as activity without insight.
—Johann Wolfgang von Goethe [1]
Discovering themes and patterns from social media content can be a very exciting endeavor. Sometimes the questions to be answered are too complex to be looked at in real time, or they need to establish a relationship between two or more entities, or the analysis involves multiple different phases. We call this a deep analysis. In this chapter, we delve into some use cases that require a more complex type of process or analysis, and we explore what we can uncover with a more sophisticated method analysis.
Responding to Leads Identified in Social Media
Many services and products in the marketplace try to facilitate discovering ...
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