December 2015
Beginner to intermediate
350 pages
7h 19m
English
book
Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media
by Matthew Ganis, Avinash Kohirkar
Content preview from Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social MediaBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Preface: Mining for Gold (or Digging in the Mud)
In The Adventure of the Six Napoleons by Arthur Conan Doyle, the famous sleuth Sherlock Holmes remarks to his sidekick, Watson:
“The Press, Watson, is a most valuable institution, if you only know how to use it.”
That statement, when applied to the wealth of data in social media channels today (loosely, “the press”), has never been more true. Companies are always looking for an “edge” in an attempt to find ways to remain relevant to their ever more vocal set of constituents. They are struggling to position themselves as trusted advisors or suppliers in a cut-throat environment of competitors, where consumers use public opinion (both good and bad) to share information and experiences at the speed ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.