Social Media Analytics Strategy: Using Data to Optimize Business Performance

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2022

A. U. FoxSocial Media Analytics Strategyhttps://doi.org/10.1007/978-1-4842-8306-6_19

19. The Future of Social Media Analytics

What Can We Expect and How Can We Prepare for It?

April Ursula Fox¹  

(1)

Las Vegas, NV, USA

 

In conclusion to our studies in this book, let’s put together a few key points from the innovative concepts we have touched upon, and that were mentioned during interviews, to look into the future and project some possibilities.

What is coming up for social media analytics? How can we prepare and invest our time and resources toward making the best out of it? How can we push ourselves into the future and be part of the movement in innovation and ...