4 Social Media in Public Relations
PR has selected a group of rather unique metrics, like brand affinity or trust scores, but … clients want performance metrics.
– Thomas R. Flynn, James R. Smith, & Michael F. Walsh – (2021, p. 355)
Regardless of how you define it, good public relations require excellent management … publics are ready to call you on it if you try to promote your organization in ways inconsistent with how your organization is managed.
– Tom Kelleher (@tkell, 2018, p. 6)
The desire of public relations practitioners to both better understand and measure engagement is not surprising, given the emphasis on the strategic use of social media technologies and other digital platforms.
– Toby ...
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