October 2009
Beginner
288 pages
7h 4m
English
Content preview from Social Media Marketing For Dummies®Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 5. Developing Your SIM Voice
In This Chapter
Understanding why you need to have a SIM voice
Differentiating between SIM voices and brand voices
Building your voice in the social Web
Choosing the owner of your company's SIM voice
Crowdsourcing SIM voices
A social influence marketing campaign, program, or strategic approach won't be successful if no observable people are behind it. Consumers want to know who the people behind the brand are. Being a trusted brand is not enough. Putting your CEO's name on the About Us page of your Web site isn't either. When consumers engage across the social Web, they want to engage with real people who have personalities and opinions. In other words, the people representing the brand need to be SIM voices that people can search on Google or Bing to find out more about. That means the consumer should be able to search the person representing the brand and see via the search results that the brand has put forth a real person to talk on its behalf. That's why you need a SIM voice.
Having voices that can be researched through the search engines is instrumental to establishing credibility and being authentic. This chapter discusses why you need a SIM voice, how it differs from a brand voice or personality, where it gets manifested, and who can play that role. I then discuss using that person's relationships to help with crowdsourcing (outsourcing a task to a large group of people or community in the form of an open call).
Figuring Out Why You Need a SIM ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.