October 2009
Beginner
288 pages
7h 4m
English
Content preview from Social Media Marketing For Dummies®Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 12. Energizing Employees within Your Company for Social Influence
In This Chapter
Connecting employees with social tools
Using prediction markets to pick winners
Making decisions collaboratively
Until the beginning part of this decade, enterprise software looked and felt very different from the software that was designed for consumers. Enterprise software helped businesses manage customer relationships, handle knowledge management, communicate internally, and handle company operations focused on addressing the needs of IT managers more than the employees who were the users of the software. Emphasis was put on security, compliance, system control, interoperability, and maintenance — and strangely less on what employees wanted or needed. The fact that the software buyers (the IT managers) weren't the users (the employees) was largely to blame for this state of affairs. And then something changed.
When employees went home in the evenings, the software that they were using for their personal lives (Web or otherwise) was progressively a lot better designed and easier to use. And more than that, the software allowed them to contribute content, share, comment, and connect with each other. Savvy technology companies realized that there was an opportunity to make enterprise software more like consumer software and social-oriented Web sites to better meet the needs of companies.
Steadily, these consumer-centric solutions gained traction in the corporate world, as employees started to discover ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.