Social Media Marketing For Dummies®

Chapter 11. Building a SIM Mobile Campaign

In This Chapter

• Understanding consumer trends in mobile

• Understanding the convergence of mobile and social media

• Tips for getting started

People use all kinds of social media to share experiences and create, refresh, develop, and maintain relationships. Consumers use social media, such as full-fledged communities like Facebook, as well as blogs, comment forms, and the like to speak their minds and be heard.

As I outline in Chapter 1, social influence marketing is about employing social media and social influencers to achieve the marketing and business needs of an organization. Using mobile devices like cell phones and other handheld devices in social influence marketing helps you leverage their many capabilities to engage your prospects and customers with your brand, and enable these same people to communicate with each other and share their individual experiences with your brand, products, and services.

In this chapter, you find out how the mobile phone is rapidly becoming the most pervasive communication, entertainment, and social media channel out there, with a future filled with possibilities. You get a feel for what consumers are doing with their phones and the factors that affect their use. I explain how you can use mobile search, branded applications, and mobile-enhanced traditional and new media to engage consumers within a marketing and social media context. Finally, I discuss how you can leverage the convergence of social media and ...