Book description
Valuable kit teaches social media marketing to learners of all levels
If you want to master social media marketing, this valuable eLearning kit is just the ticket. This integrated course includes a full-color printed book and a Dummies interactive eLearning course on CD. You'll find a wealth of information and multiple ways to learn, including practice labs, videos, animation, numerous examples, and a host of Dummies hints and tips that make everything easier. Follow the material in order or jump in and out as you wish—you can learn at your own pace.
Helps self-motivated learners master social media marketing
Includes an easy-to-follow, full-color book; an interactive Dummies eLearning Course on CD that corresponds with the book
Highlights material with integrated audio and video instruction on CD that helps you learn via animations, screencasts, and more
Allows you to follow the material sequentially or choose separate sections at your own time and pace
Offers chapter summaries, practice exercises, discussions of concepts and essential terms, and much more
Social media marketing is a big topic and essential to today's marketplace. Get the skills and knowledge you need with Social Media Marketing eLearning Kit For Dummies.
Table of contents
- Cover
- Table of Contents
- Title Page
- Introduction
- Lesson 1: Getting Started with Social Media Marketing
- Lesson 2: Creating Your Strategic Marketing and Management Plan
- Lesson 3: Social Media Marketing on Twitter
- Lesson 4: Social Media Marketing on Facebook
-
Lesson 5: Social Media Marketing on LinkedIn
- Filling In Your Profile
- Exploring the Home Tab
- Finding Your Way Around LinkedIn
- Posting, Messaging, and Making Connection Requests
- Asking and Answering Questions to Attract New Customers
- Joining Groups to Find New Customers
- Using the Search Tools to Find New Clients or Customers
- Creating and Marketing Events
- Advertising on LinkedIn
- Summing Up
- Know This Tech Talk
-
Lesson 6: Social Media Marketing on YouTube
- Using YouTube in Your Overall Social Media Marketing Plan
- Setting Up Your YouTube Channel
- Subscribing to Channels
- Sending Bulletins
- Creating and Using YouTube HTML Embed Code
- Maximizing the SEO of Your Videos
- Optimizing through the Info and Settings Tab
- Annotating Video with the Annotations Tab
- Using the Captions and Subtitles Tab
- Becoming Friends
- Building Social Status through Commenting and Liking
- Sharing through YouTube
- Curating a Great Playlist for Marketing
- Summing Up
- Know This Tech Talk
- Lesson 7: Social Media Marketing with Geolocation and Location Platforms
- Lesson 8: Analysis and Calculation: Figuring Your Social ROI
- Appendix: About the CD
Product information
- Title: Social Media Marketing eLearning Kit For Dummies®
- Author(s):
- Release date: March 2012
- Publisher(s): For Dummies
- ISBN: 9781118034705
You might also like
book
Social Media Marketing For Dummies®
Learn how easy it is for your market to get your message Nowadays, if you’re not …
article
Customizing Social Media Marketing
Successful social media marketing means tailoring the approach to the kind of product being promoted, not …
book
Online Marketing Manager
Mehr als ein Dutzend bekannte und versierte Expert innen geben in 15 Kapiteln ihr Wissen zu …
book
Social Media Marketing: An Hour a Day
If the idea of starting a social media marketing campaign overwhelms you, the author of Social …