Social Media Marketing All-in-One For Dummies, 3rd Edition

Index

# (hashtags)

benefits of using, 299

FollowFriday, 711–712

Google+, 501–502

Instagram, 384–385

keyword as, 304

monitoring, 711–712

overview, 359

in posts, 359–360

Twitter

analytics using, 711–712

in chat, 324–325

for measuring, 711–712

versus @reply, 299

using, 299

use in marketing, 302

@ symbol, Pinterest, 458

+1 feature, Google+, 501, 520, 523–524, 726

2 Create a Website, 115

4P's of marketing

placement or position, 770

price, 769–770

product, 768–769

promotion, 770

20 Something Bloggers, 546

24-7 Press Release, 629

48ers, search engines, 192

123RF photo sharing site, 251

301 redirects, 166

• A •

A+C Studios, 596

Abbi Agency, 78

About page, Facebook, 346

About Social Analytics, 679

AddFreeStats, 672

Addictomatic, 128

addresses to web pages

Facebook, 345–346

Google Analytics, 679

including on other people's blogs, 173

keywords in, 156

optimizing, 158–159

shortening tools

Bitly, 675

Goo.gl, 675

Ow.ly, 675

Snipurl, 675

statistics, 676

snipping, 114–115

tracking shortened links from Twitter, 704–705

AddThis, 201

AddToAny, 675

Admin Panel, Facebook, 341

Administrative Function, Facebook, 344

Adobe Analytics, 673

ADOTAS, 752

Ads Manager, Facebook, 372–373

advertising

analytics program and, 278

banner, 39

on Facebook, 369–375

Ads Manager, 372–373

choosing ad type, 371–372

deciding whether to invest in ad, 370–371

measuring ROI, 374–375

overview, 369–370

targeting fans, 373–374

mobile social media for, 617–618

paid

on Facebook, 644–648

general discussion, 640

growth in social advertising, ...