Sort Your Brain Out: Boost Your Performance, Manage Stress and Achieve More

To Do or Not to Do

Icebergs of hindsight

Decisions, decisions, decisions! Everywhere you look there's a decision to be made. Faced with an ever expanding list of choices modern day brains are forever having to make them, some large, some small, some easy and some not.

Most decisions are made without you even realizing; with most of the action taking place deep down in your subconscious. Your conscious thinking on any given matter has an estimated capacity of 40 bits whilst the subconscious processing capacity is estimated at 11 million bits of information. In other words, the tip of your decision-making iceberg – the conscious part – is tiny in comparison to the immense bulk of information that is effortlessly crunched beneath the surface of ...