Get into the business of speaking and training.
There are dozens of books on public speaking. But only Speak for a Living will show you how to launch, build, and sustain a successful speaking and training career.
Wondering whether making the leap into this industry is for you? In this revised and expanded edition, authors Anne Bruce and Sardék Love offer updated strategies for navigating the public-speaking business. Their new material on social media and website marketing will help you find your niche and create a unique brand that reaches the right audience. They’ll show you how to diversify your services in an increasingly globalized industry, whether through booking international gigs, getting published, or developing new products. And they’ll use their years of experience to help you avoid the mistakes so many speakers and trainers make.
Speak for a Living also has field-tested tools and checklists that all speakers and trainers will find valuable, whether they’re new to the profession or old pros. Use them to identify ideal clients, prepare for any presentation, and become a meeting or event planner’s dream speaker. And if you want to sharpen your performance skills, the book has a whole chapter on how to take your abilities to the next level.
Speak for a Living is the ultimate insider’s guide. Use it to gain insight into the professional speaking lifestyle and become the speaker or trainer people request again and again.
Table of contents
- Title Page
- Part I. Understanding the Business of Professional Speaking: The Good, the Bad, and the Ugly
- Part II. Boomerang Marketing: What You Invest Must Return
- Part III. Tools and Professionals to Boost Your Career
- Part IV: Stepping Into the Spotlight
- Appendix A: The Speaker’s Toolkit
- Appendix B: Sample Pre-Event Questionnaire
- Appendix C: Sample Lead Card
- About the Authors
- Title: Speak for a Living: The Insider's Guide to Building a Speaking Career
- Release date: October 2018
- Publisher(s): Association for Talent Development
- ISBN: 9781562860912
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