CHAPTER 6
Dominating the Social Media Scene
In This Chapter
• Why using social media is critical to your success
• Which social media networks speakers and trainers should use
• What you should post and how often
• How to use social media successfully
The Age of the Story: Why Using Social Media Is Critical to Your Success
Shonda Rhimes, creator of hit TV shows such as Scandal and Grey’s Anatomy, transformed the way viewers watch TV forever. In 2012, she and her cast of Scandal were among the first to create hashtags and live tweet with viewers during episodes of the show. Shonda masterfully tapped into a vein allowing her direct and unfiltered access to her viewers’ hearts and minds, enabling her to maintain their attention, dominate the ratings, ...
Get Speak for a Living: The Insider's Guide to Building a Speaking Career now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
