October 2018
Beginner
256 pages
5h 19m
English
In This Chapter
• Why using social media is critical to your success
• Which social media networks speakers and trainers should use
• What you should post and how often
• How to use social media successfully
Shonda Rhimes, creator of hit TV shows such as Scandal and Grey’s Anatomy, transformed the way viewers watch TV forever. In 2012, she and her cast of Scandal were among the first to create hashtags and live tweet with viewers during episodes of the show. Shonda masterfully tapped into a vein allowing her direct and unfiltered access to her viewers’ hearts and minds, enabling her to maintain their attention, dominate the ratings, ...
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