3The Motivations That Drive Us

The first two chapters have painted two very different pictures of the world. In the first, the Erisychthon scenario describes capitalism and business as we know them today: an amoral culture of short-term self-interest, profit maximization, emphasis on shareholder value, isolationist thinking, and profligate disregard of long-term consequences. I have argued that it is unsustainable. The second scenario is that of spiritual capital: a values-based culture in which wealth is accumulated to generate a decent profit while acting to raise the common good. It combines the political values of both right and left. Its emphasis is more on what Tony Blair has called “stakeholder value.” But I would include as stakeholders ...

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