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Start a Business for £99 by Emma Jones

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CHAPTER 1

Coming up with an idea

To get started, the first thing you need is an idea. They are free to come by; the secret is in the execution!

Ideas can come as a lightbulb or eureka moment but, for most people, it is a case of realising that what you really want from life is to pursue an interest, and make a living from doing what you most enjoy. In terms of coming up with the idea, my advice is to ask yourself these three questions:

  1. Have you spotted a gap in the market? Have you tried to buy something that you just cannot find? If so, others might be looking for that product or service, too.
  2. What is your passion, hobby or skill? There is no finer way to start a business than basing it on something that takes your interest, as the working ...

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